Case Studies
Difranco Gate & Fence

We worked with Difranco Gate & Fence to improve its marketing efforts and attract more customers to the business.

  • Client: Difranco Gate & Fence

  • Project Type: Website Design and Development, Programming, and Organic Search Engine Optimization (SEO)

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About the Client

Difranco Gate & Fence is a residential and commercial contractor that provides gates, fences, and decks in Sonoma County, CA. With more than 28 years of providing its professional and high-quality services in the San Francisco North Bay area, Difranco Gate & Fence has established long-term relationships with contractors and homeowners. The company takes pride in being a reliable, dependable, and high-quality provider of gates, fences, and decks, that have always exceeded customer expectations.

About the Project

Difranco Gate & Fence has a reputation for being one of the best providers of gates, fences, and decks in the San Francisco North Bay area. All the professionals at the company are experienced and well-established experts at what they do. Unfortunately, they did not have team members who could establish an online presence that reflects their industry experience.

Difranco Gate & Fence required expert help in establishing a more prominent online presence to keep pace with newer competitors who started getting more business due to a better online presence. While the company already has an extensive portfolio of existing clients, it wanted to expand its presence and improve its client acquisition by becoming more prominent online. The work quality was already there, but Difranco Gate & Fence needed a way to show their potential clients the work to attract more customers. The second aspect of the project was to optimize their website content to rank higher in search engines through our organic Search Engine Optimization (SEO) services.

The project’s goal was to provide Difranco Gate & Fence an advantage over their competitors regarding how easily potential customers could find them online and increase their reach and brand recognition.

Gate and Fence Company - Case Studies - Search Engine Optimization (SEO) - Redhawk Marketing - Located in Santa Rosa CA - Serving San Francisco CA North Bay Area - Another business that has benefited from a professionally designed website that has been optimized for the search engines (Google, Yahoo, and Bing) and now ranks for many industry relevant keywords in the first 10 listings on page 1.

Project Conclusion

We provided Difranco Gate & Fence’s website a complete overhaul, and the results started showing quickly. The company had a better and more effective marketing tool for its services. There was a notable difference in the new type of audience that the website started to reach in just six months because of its prominent online presence.

Difranco Gate & Fence’s website began to pop up on the first page of search results for keyword phrase variations, allowing the opportunity to develop new leads. The result positively impacted the company’s brand recognition, getting Difranco Gate & Fence the increased sales it sought to expand its business.

The client is happy with the sudden surge of new leads that they can now convert to repeat customers and continue dominating the local market for gates, fences, and decks.

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